Build a Partner Program Operators Actually Want
Channel Ignition is a structured program for technology vendors refining their MSP channel partner program — built on the same engine as MSP Ignition, viewed through a channel/vendor lens. The MSP operator perspective is delivered by RFF's founders, who run MSPs themselves, and through anonymized cohort insights.
Same engine as MSP Ignition, same $499/month, adapted for channel outcomes. Channel Ignition does not provide direct access to RFF's MSP members.
How It Works
A structured pathway from understanding the channel to building programs that operators genuinely value.
Vendors progress through the program together as a cohort. The cross-vendor peer dynamic is intentional — you benefit from hearing how other channel teams approach the same problems.
What Vendors Learn
Every module is built from operator experience, not theory.
If you want to invest in your existing MSP partners' growth instead of building from scratch, see MSP Underwriting.
What's Included Every Month
A 12-month engagement adapted for the channel side. Show up, do the work, and leave with a partner program that actually operates.
Monthly vendor leadership & channel strategy session
Focused working session on the channel motions that matter for your stage.
Monthly live webinar
Cross-program visibility — vendors get insight into real MSP cohort challenges and operator thinking.
Monthly cohort call with your vendor peer group
Participating vendors compare approaches, share failures, and pressure-test ideas together.
Weekly office hours with the RFF founders
Bring any channel, partner program, or go-to-market question and get direct operator answers.
Weekly 10 Things in 10 Minutes episode
Curated micro-lesson on the channel dynamics shaping the MSP market this week.
Channel partner program templates, SOPs, and evaluation frameworks
Ready-to-use assets for program design, onboarding, and partner enablement.
Direct access to real MSP operator feedback
Structured working sessions where operators review your program and tell you what actually matters.
Program Structure
Open enrollment opens at the start of each quarter — January 1, April 1, July 1, and October 1. The next enrollment window opens July 1, 2026. New vendors join at the next available window.
Apply to the next cohort →Vendors talk to a founder before joining. Fit is discussed on a live call before enrollment. Open enrollment opens at the start of each quarter — January 1, April 1, July 1, and October 1.
Run by operators who have sat on the vendor side of the table
Three RFF founders who have built MSPs, run vendor partner programs from the receiving end, and designed channel-facing operator curricula.
Henry Timm
MSP founder. Has run vendor partner programs from the MSP side of the table for 14 years.
LinkedIn
Dawn Sizer
Long-time MSP operator and channel veteran with deep vendor relationship experience. Signs all RFF contracts.
LinkedIn
Dave Sizer
MSP operator and program architect who has designed channel-facing operator curricula.
LinkedInVendors talk to a founder before joining. That conversation is the norm, not the exception.
This Is Not a Sponsorship
Channel Ignition is a working program, not a visibility package. Self-select the right door.
| Channel Ignition | Sponsorship Tier | |
|---|---|---|
| Purpose | Refine your partner program and channel fit | Brand visibility and MSP reach |
| Format | Active cohort participation | Passive + active touchpoints per tier |
| Pricing | $499 / month | $7,500–$150,000 / year |
| Operator feedback | Direct, unfiltered practitioner input | Not included |
| MSP interaction | Working sessions with real operators | Educational integration (no pitching) |
| Best for | Early-to-mid stage vendors with channel gaps | Established vendors seeking consistent presence |
These are complementary — a vendor can run the Accelerator and hold a sponsorship at the same time. If you want visibility, that is what sponsor tiers are for. If you want to actually fix the program, this is where that work happens.
Channel Ignition pricing
Twelve-month engagement. $499 per month, per company. Billing is monthly. No annual prepay required. The application call confirms fit, not price. Cancel between cohorts.
Channel Ignition
per month, per company
- Fixed price — $499 per month, per company
- Twelve-month engagement — Monthly billing, no annual prepay required
- Cohort access — Direct operator feedback in every working session
- Application review — Fit is discussed on a live call before enrollment
Cancel between cohorts. The application call confirms fit, not price.
Who This Is For
Frequently Asked Questions
Practical answers about enrollment, pricing, cohort expectations, and fit for vendors.
Ready to Build a Program Operators Trust?
The next cohort is forming. Apply now to secure your spot.